I have spent some time doing what I may childishly refer to as 'self-stalking' and seeing what pops up with a general search of my name. Answer: not a lot of me! Although I have discovered a vast proliferation of those who share my name- from polo players to doctors, even (to my great delight) librarians!
It comes as no great shock then to say that I don't presently have much of an online presence, although this is something I want to change and I imagine that 'branding' will be something I will consider more as I branch out further. I think at that point continuity will become more important. On a very basic level I need to do a bit more tinkering with my blog, in particular (if I'm brutally honest) I've not felt comfortable enough yet to add much to my profile.
I can understand why people would find the notion of 'personal branding' a little disquieting, it could be misconstrued as commodification on some level. However, saying that I suppose I have thought about my 'personal brand' before (although not in those terms, I think I would put it more simply as 'how I come across'), particularly with regard to job interviews, where there is a need to strike a balance between formality and presenting myself as myself. I suppose in a way I would like to carry this through in my blog. I did opt for a somewhat (hopefully) jaunty title for the blog itself, with a view perhaps to standing out a bit more. I also wanted it to look a bit more personal and accessible. I was also conscious that I wanted my posts to be reflective of my character, rather than being dry run downs of what I've been up to.
Time will tell if I have a successful 'brand'...fingers crossed!
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